"I think that surprise…whether it occurs in love, war, business, or what have you, produces the greatest effect of any single element. It gives the added momentum to the sort of see-saw of emotion from one position to another, and you get this extra push of thrill and discovery.…People don’t like to be told anything—I mean I don’t think they even like to be told their pants are open."

Stanley Kubrick from Doctor’s Orders by Bilge Ebiri - Moving Image Source